The Volvo brand tied with Lexus as the No. 1-rated
luxury brand, in the latest American
Customer Satisfaction Index Automobile Report, which was released Tuesday.
“Volvo is
the major winner in the luxury-vehicle segment,” the report said. Volvo had an
ACSI score of 85 on a 100-point scale, a new high for the Volvo brand and an
improvement from a score of 82 last year.
Subaru was the No. 1 mass-market brand, with a
score of 84, down 1 point from last year. Honda and Toyota tied for No. 2, followed by Volkswagen at
No. 3, with a score of 82. That was an improvement of 4 points, making VW one
of the most-improved brands in the survey.
The report
is based on interviews with 4,649 customers, chosen at random and contacted via
email between Aug. 11, 2017, and July 31, 2018, according to ACSI LLC.
China’s
Zhejiang Geely Holding Group owns Sweden’s Volvo Cars. Volvo is making a
comeback in the United States, thanks to a new lineup of cars and crossovers.
Through
July, Volvo’s U.S. sales were up 37 percent from a year ago, to 56,244,
according to the Automotive News Data Center.
(Contributor Jim Henry, a freelancer, also writes
for Automotive News.)
Source: Forbes
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