- To celebrate Volvo Cars’ 70th anniversary in the US, fashion
designer Sergio Hudson has designed an
exclusive car coat and belt inspired by the fully electric Volvo EX90.
- Hudson brings his signature approach to power dressing to transform
the EX90's thoughtfully designed cabin materials into wearable luxury
pieces.
- Each piece is made-to-order for consumer purchase and crafted in
the US by Sergio Hudson Collections. The exclusive
drop will go live on October 20, 2025.
MAHWAH,
NJ — October 13,
2025 — To celebrate 70 years in the United States, today Volvo Cars announces
the debut of a limited-edition collection created in partnership with Sergio
Hudson, one of the most notable emerging fashion designers in the US.
Inspired by the fully electric Volvo EX90, the collection features a car coat
and belt that blend Volvo Cars’ simplistic Scandinavian aesthetics with
Hudson’s bold designs to transform the materials found inside the SUV’s cabin
into wearable luxury pieces.
The collaboration brings together two brands with a shared vision rooted in
South Carolina: Hudson, a native of Ridgeway, and Volvo Cars, whose flagship
Volvo EX90 SUV is assembled at the company's manufacturing plant in Ridgeville,
outside of Charleston.
From the
Scandinavian living room to the runway
In this
unique automotive-fashion collaboration, Hudson brings his signature approach
to power dressing. Known for his impeccable tailoring, Hudson has designed
looks for numerous celebrated figures and most recently dressed approximately
20 guests for the 2025 Met Gala.
Reflecting the Volvo EX90’s interior design philosophy of a “Scandinavian
living room”, Hudson’s made-to-order pieces embody the same principles of
rational simplicity, functional comfort and thoughtful craftsmanship, while
incorporating the same upholsteries found inside the car's cabin. These fabrics
showcase how luxury and more sustainable materials can work hand in hand.
The line features two statement pieces, with one incorporating
platinum-inspired finishes as a tribute to Volvo Cars' 70th anniversary in the
US – a Platinum Jubilee celebrating seven decades of Swedish design and
innovation on American roads:
- Tailored Wool Blend car coat (MSRP 1,895
USD): Crafted from the same responsibly sourced and natural wool used in
the Volvo EX90's seat upholstery, these coats feature Hudson's signature
sharp tailoring and an oversized silhouette designed specifically for
driving comfort. The mid-thigh length provides warmth while keeping legs
free for pedal operation and is a modern interpretation of the classic car
coat that originated in the early automotive era.
- Nordico in Dawn belt (MSRP 225 USD): An homage to Volvo
Cars’ invention of the three-point seat belt, this elegant fashion
accessory showcases how automotive innovation can transform into couture.
Highlighted in an elegant Dawn colorway, the collection’s belt features
the same Nordico upholstery available in the EX90. This premium and
durable surface material made of bio-attributed PVC with a textile backing
of 100% recycled polyester is complemented by a platinum-inspired buckle
that includes an embossed co-branded Volvo Cars and Sergio Hudson logo.
Capsule
Collection: Style versatility
Hudson has
created a three look Capsule Collection that pairs each of the collaboration’s
items with existing garments in his fashion line. These styling creations show
how the car coat and belt can transition seamlessly from day to night,
promoting wardrobe longevity through thoughtful design:
- Look One: Casual Luxury featuring the High Waist Boot Cut Trouser in
Light Weight Denim
- Look Two: Signature Suit Mode featuring the Houndstooth Classic Vest and
Houndstooth Signature Pant
- Look Three: Afterhours Authority featuring the Long Sleeve Paillete Embroidered
Mini Dress
A shared
vision rooted in South Carolina
This
collaboration represents more than a creative fusion – it's a celebration of shared
geography and values. Both Volvo Cars and Sergio Hudson have roots in South
Carolina, and this EX90-inspired collection is a tribute to the local
communities and a reflection of a mutual dedication to craftsmanship and
premium design.
"This collaboration is a celebration of luxurious style, purpose and
our presence in the Charleston area. By joining forces with Sergio Hudson,
we’re merging automotive design with a modern vision of fashion in a collection
that empowers you to feel more confident,” said Kelly Mason, Head of
Communications, Volvo Car Americas. “Hudson's meticulous attention to
detail mirrors our own philosophy of Swedish craftsmanship, creating pieces
that honor both our automotive heritage and modern luxury.”
To truly understand Volvo Cars’ design ethos, Hudson spent time at the
carmaker’s Charleston Plant, immersing himself in the company's Scandinavian
design language and understanding the Volvo EX90’s production process. This
hands-on experience informed every aspect of the collection’s designs, from
choosing the materials and colorways, to the final finishes found on the
pieces.
"Visiting the Charleston Plant, I was struck by the intentionality
behind every design choice. I witnessed an attention to detail I apply during
my own design process,” said Sergio Hudson, Founder and Creative
Director, Sergio Hudson Collections. "The EX90 in particular is
warm, sophisticated and mindfully crafted. I wanted to capture that same
feeling of elevated comfort and conscious luxury in pieces that make you feel
elegant and confident."
Exclusive availability
The
limited-edition collection of car coats and belts are available in a limited
quantity and exclusively online for consumer purchase in the US, Canada and the
UK beginning October 20, 2025. Each piece is made-to-order and manufactured in
the United States by Sergio Hudson Collections.
MSRP:
- Tailored Wool Blend car coat: 1,895 USD
- Nordico in Dawn belt: 225 USD
Built on
materials designed with sustainability in mind, this collaboration marks a new
chapter in fashion and automotive partnerships, proving that when visionary
brands unite around shared values, they can create something
extraordinary.
For 70 years in the US, Volvo Cars has been redefining what it means to move
through the world safely – now, that philosophy extends to how we dress for the
journey.
For more information and to purchase pieces from the co-branded collection
starting October 20, 2025 visit https://www.volvocars.com/us/l/sergio-hudson/.
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