Volvo Cars
executes ‘Make in India’ plans. First locally-assembled XC90 rolls out today
from its plant in Bengaluru
Volvo Cars,
the Swedish luxury car company, keeps its promise and rolls out its first
assembled car, the luxurious XC90 today from its plant in Bengaluru. Earlier
this summer, Volvo announced that it would start assembly operations in India
in 2017. India has shown a great long-term potential for a fast-expanding
luxury segment and the decision to assemble Volvo Cars locally has provided the
company a strong platform to achieve 10% segment share by the end of the
decade.
The
assembly operations is located near Bengaluru in southern India and focus on
models based on Volvo’s SPA modular vehicle architecture. Apart from the XC90
more models on the SPA architecture are slated for local assembly and an
announcement on the same will happen at a later stage.
Volvo Cars
is working together with Volvo Group India - the truck, bus, construction
equipment and Penta engines manufacturer – for its assembly operations and is
making use of Volvo Group India’s existing infrastructure and production
licenses near Bengaluru.
"It’s
a moment of great pride for all of us at Volvo Cars”, said Charles Frump, the newly appointed
Managing Director for Volvo Auto India. “The roll-out of first locally assembled Volvo
Car speaks volumes for the company’s commitment to grow further in India. The
last three years have been good for us in India and we noticed a positive and
encouraging growth in terms of increased segment share, world-class product and
new dealer appointments.With global standards in quality, we are a formidable
luxury car company in India and on-track to gain a bigger share of the
segment.”
Volvo Cars’
decision to assemble its models locally reflects the ‘Make in India’ initiative
and benefits our customers.While the Indian luxury market is still relatively
small, it is forecast to grow rapidly in coming years. Volvo currently has a
segment share of about 5% and aims to double this by 2020. Volvo Cars in India
have had a robust 32% growth in sales volumes in the past two years and the
2017 trend is as per our plan to achieve 2000 cars, which will witness a growth
of 25% year-on-year.
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