"The
Engineers Behind the 2019 Volvo S60 Recreated a Cute Photo of the Original 1956
Volvo Amazon"
"As it
turns out, the women and men wearing bowler hats and holding umbrellas on a
cobbled street surrounding the new Volvo S60 were not necessarily performing
some strange Swedish ritual. Instead, the photo was posed as an homage to an
old advertisement for the 1956 Volvo Amazon.
Volvo
spokesperson got back to me about the two images to explain that the engineers
behind the new Volvo S60 wanted to recreate the iconic image featuring the old
Amazon, and there you go. Everyone you see in the S60 was an engineer involved
in the development of the new S60.
It’s a nice
little homage considering the S60 is now the first Volvo sedan to be
manufactured in the U.S., as the 1956 Volvo Amazon was the first sedan the
automaker sold stateside."
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